You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Donald Gloeckler.
ANA has found 2 results for you, in 277 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Project Apollo: Consumer-centric insights

The elusive, often hoped for and most desirous forms of data for most advertising researchers are single source data. Project Apollo has begun to deliver these data in the United States and we are all waiting with baited breath. Why? What is the...

Catalogue: WM3 2007
Authors: Donald Gloeckler, Leslie Wood
Company: Procter & Gamble
June 3, 2007
×

Citation

Gloeckler and Wood (2007a, June 03). Project Apollo: Consumer-centric insights. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-apollo-consumer-centric-insights


Research papers

Project Apollo's spotlight on consumers and ROI

Project Apollo collects and connects three types of information: 1) multimedia message exposure, 2) consumer lifestyle information, and 3) actual purchase behavior.The promise of this new multimedia, single-source service is demonstrated via two sets...

Catalogue: Worldwide Multi Media Measurement 2006
Authors: Donald Gloeckler, Leslie Wood, Linda Dupree
Company: Procter & Gamble
June 4, 2006
×

Citation

Gloeckler, Wood and Dupree (2006a, June 04). Project Apollo's spotlight on consumers and ROI. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/project-apollo-s-spotlight-on-consumers-and-roi